Shaping Up to Life's Little Problems No. 17

British TV commercials have received international acclaim for their technical brilliance. What is less well recognised is the drama potential in their scripting. It only requires one pioneer to open up a whole new vista of TV commercials, based on the Human Drama Concept – or HDC as we call it.

The following is that step!

SCENE 1
Short of the back of the head of a man watching TV. In the background is his wife, watching him carefully.
The camera pans round to the front. His face is covered with cuts, pimples and small gashes. His face has many small plasters which have been badly applied to cover the cuts.
Shot of TV. The screen shows a "star" appearing, then disappearing to indicate a TV commercial. The screen focuses on the feet of a man and moves rapidly upwards to his face. As it does so, a  voice asks: "Do you look like this?"
Cut to the face of the viewer who nods enthusiastically. His wife starts to walk forward as the voice continues: "Do you find that this is happening to you all the time . . . ?"

SCENE 2
Cut to TV screen which shows a party. There is the man, with his cuts and abrasions, standing apart from everyone else. The others ignore him, pointedly. His wife is close to another man, her arm around his neck, whispering and laughing at our hero. Our hero approaches another man who is alone, with his back to him. Taps him on the shoulder. The man turns. He too is disfigured with plasters and untreated blemishes!
They look at each other in horror as discordant "horror" musical chord is played.
TV voice says, confidentially: "You know the cause of all this suffering, don't you?"

SCENE 3
Cut to bathroom. Our hero stands in front of a steamed-up shaving mirror, waving his razor about haphazardly.
Voice, triumphantly: "Yes! You are one of the thousands who are needlessly suffering from STEAMYMIRROR. Not only are you an inadequate, incompetent person who cannot concentrate properly, you are also – let's face it – quite unpleasant to be with. It's time to end this scourge right now."
The title "GLO-GLASS" appears on the screen, in shining letters, followed by a telephone number.
Voice, vibrant with excitement, confides: "During secret experiments connected with space research, scientific teams have discovered and developed a new, safe, hygienic way to shave."
A picture of a shaving mirror appears, glowing with intense light. At the bottom of the screen appears the legend "GLO-GLASS", followed by the telephone number.

SCENE 4
Cut to wife, moving purposefully to pick up the telephone while the voice continues hectoring: "Yes. You can banish your blemishes. Save your marriage. Rejoin mankind. Call our engineers. Install Glo-Glass – now."

SCENE 5
Cut to installation engineers, in white overalls and wearing black protective sunglasses. With sledge-hammers, they destroy the wall holding the existing shaving mirror. Near by is a large, flat, rectangular box, glowing menacingly.

SCENE 6
Cut to party. Our hero is without a blemish. His face glows! He is surrounded by admiring people. His wife is at the edge of the throng. She turns to face the camera and says apathetically: "Thank you, Glo-Glass. You have saved our marriage."

THREE MONTHS LATER

SCENE 7
Man seated in front of TV. His face glows. His eyes are wide and staring. Occasionally, he blinks hard in his attempt to focus.
The TV voice says: "Do you look like this?"
Cut to screen. It shows a replica of our hero – glowing, staring and blinking. The voice continues: "Well, in that case, you are suffering from over-exposure to intense light. This is a condition which we scientists call 'FUNNY DAZZLE'. Now research has shown . . . [fade]."
Cut to man, leaning forward. In the background his wife is moving forward to the telephone. Close up of wife. "Oh my God," she says, as she picks up the telephone once more.